Red's Goals

What are my Goals as Councilmember?

Being chosen by the people to make decisions that affect their lives every day is a solemn responsibility that I take very seriously.

I am proud of the progress our city has made during the past four years.

  • The Water Reclamation Facility has moved forward from a concept on paper to a project under construction.
  • I helped write an ordinance for short term vacation rentals that balances community needs.
  • I helped write an ordinance to keep tobacco and vaping products out of the hands of our young people.
  • All City funds have rainy day reserves.
  • Every budget is balanced, even considering extraordinary COVID-19 impacts this year.
  • I personally provide direct transparent communication to residents with a monthly newsletter.

This election is about the future, where you think your city ought to be headed — 

Do you believe that we are on the right track?

Shall we continue to move forward?

This is your opportunity to choose.


This is the future that I will pursue:

  • Complete water recycling so we become water-independent and drought-proof.
  • Continue to work with the Chamber of Commerce to develop a balanced economy.
  • Continue to develop open space and recreational opportunities such as the Chevron property, Morro Bay Power Plant and the existing Water Treatment Plant site on Atascadero Road
  • Create additional affordable housing opportunities.
  • Support our fishermen and develop offshore wind energy.
  • Protect our Harbor by developing new revenue to replace aging infrastructure.
  • Develop new revenue so that we can:
    • Maintain local control of police and fire resources;
    • Repave our streets to acceptable standards;
    • Maintain clean public restrooms and weekend trash pickup.
  • Plan for future income-producing recreational development of city-owned property at the existing WWTP site on Atascadero Road.
  • Ensure that development of the Morro Bay Power Plant meets community needs and provides additional revenue for the City.
  • Develop a broader economic base that can help protect us from major catastrophic events.
  • Help our existing businesses to grow.
  • Relocate our Visitor Center to a prime location with parking.
  • Build a history museum.
  • Continue to complete projects on the Unmet Bike/Pedestrian Needs list.
  • Extend the Harborwalk north from Morro Creek to the Cloisters on the west side of the high school.
  • Find sustainable funding to bring our streets up to PCI 70.
  • Complete our update of the General Plan/Local Coastal Program with an updated Zoning Ordinance.
  • Ensure that our public restrooms are kept clean and provide weekend trash pickup both downtown and on the waterfront.
  • Ensure that we provide fair and equitable protection to our fishing community through proper interpretation of Measure D.
  • I’d like to do for the harbor what we did for One Water – an assessment and inventory of needs and a 30-year Sustainability Plan for financing improvements.
  • Look for funding sources to remodel or build a new police station.
  • Improve event coordination and communication.
  • Facilitate construction of the new Morro Bay Aquarium.
  • Explore a property/business owner improvement district that will enhance the appearance of downtown businesses and improve the value of commercial property throughout the city.
  • Pursue building a haul-out boatyard on the Embarcadero and create a Working Waterfront.
  • Develop a fast-track business-permitting process.
  • Develop a simple and equitable sign ordinance.
  • Create a business-friendly climate that supports our merchants.
  • Develop a process for reviewing parklet applications that includes buy-in from all affected businesses and stakeholders.
  • Continue to work closely with Morro Bay High School in strategic planning and communication.


  • I liked working with Councilmember Davis to help local Coast Guard members during the government shutdown and look forward to working together in the future.

  • I have known Red since he served on Bike SLO County years ago and advised my Rotary project, connecting Cal Poly and the City of SLO bike paths. Red is a vital contributor to the community, and he has my whole-hearted support and endorsement in his campaign for Morro Bay City Council.

    Jan Marx

  • After serving with Red since 2018 I know for sure he deserves your vote. Red is committed to Morro Bay and listens closely to what our residents want and need. He's a collaborator and has is eye towards the future. Red is just what Morro Bay needs.

    Dawn Addis, Morro Bay Mayor Pro Tem

  • Keep Morro Bay ahead with Red

    Larry Burke & Susan Heinemann

  • It has been my distinct pleasure working alongside Red during these past 4 years on the City council. He is always thoughtful, well prepared, and effective in supporting policy issues important to advancing Morro Bay’s future success as a viable city.

    Mayor John Headding

If you agree with me, I would be grateful for your vote on November 3rd!

Contact Red

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